Music website analysis

The music website that I am analysing is Tinie Tempah's homepage. Images, video and audio are well used on the homepage. The pictures are cleverly spaced out across the page and theres a variety of moving images and still images. The background colour is black with all the writing in white. These features draw the audiences attention and ensure that the audience is engaged. At the top of the the webpage there is a heading stating the latest news in the top left, a border containing the menu, which is illuminous, and a big moving screen where u can buy tickets. In order to make it easier for fans to be updated about the star, theres a border containing sites where you can follow the artist, such as: twitter, Facebook, my space, and Youtube. Not only are there videos of live performances but also interviews and popular music videos. This is key in order to recognise which star and what genre this website is advertising. The website has many ways in keeping the audience interested, for example being able to interact with the website both aurally and visually. 


I think the target audience for the homepage would be fans of the artist, and people who are interested in the genre of the artist. The age of the fans that will be viewing this website would be ranging from 14- 25. They are drawn to the website by the live performance and pictures, by doing this its making the artists music videos highly accessible and results in multiple viewing. Having the music videos, live performances and interviews on the website would appeal to the audience because its instantly viewable, free and easy to find. In my opinion, this website is very successful as it is straightforward, and promotes the star in an interesting way. The first thing you see when you go on the website is a triangular picture of the star in the top middle of the screen, which is very important in order to keep the audience aware of the star. Theres also a moving pictures which change every couple of seconds, which makes viewers stay on the website for longer and ensures that they don't get bored.  


Below is a link to Tinie Tempah's official website:
http://www.tinietempah.com/