Case study on music video director Francis Lawrence

Francis Lawrence, born in Vienna, Austria March 26 1970, is an American music video and film director and is currently signed to DNA Inc. He earned a bachelor degree in film production at Loyola Marymount University Film School; then shortly after started working as a second assistant camera on the feature Pump Up The Volume directed by Allan Moyle. Following this he went on to work as first AD on the feature Marching out of Time directed by Anton Vassil in 1993. After working with feature films he decided to join his ex-classmate Mike Rosen in co-directing music videos. Lawrence shot his first music video for Michael Blakey President of Atco Records with the band Tidal Force which became a great success. Soon after, Lawrence became known for his original and imaginative music video scripts and visual directing style. 

The peak of his career is when he joined a major new production company and his success expanded as a music video director, having worked with stars like: Lady Gaga, Britney Spears, The Black Eyed Peas, Jay-Z, Avril Lavigne, Aerosmith, Janet Jackson, Jennifer Lopez, Destiny's Child, Garbage, Gwen Stefani, Pink, Shakira, and Missy Elliott. As well as music videos he has also directed numerous commercials for clients such as: Coca-Cola, L'Oréal, Calvin Klein, Maybelline, Bacardi, McDonalds, GAP, CoverGirl,  and Disneyland. 

 He’s also directed the hit film I am Legend in 2007 which featured Will Smith. Other feature films which he’s directed include: Constantine (2007), Water for Elephants (2011), Touch (2011) and Survivor which is coming out soon. He was also the director for three episodes of Kings (2009). 

Below is the interview  for "I Am Legend"