Performance based: He ya - Outkast
This is a performance based music video which also contains intertextuality because it shows how TV shows used to be like; however, its clear the record label are selling the artist in the video. The video uses humour to encourage viewing and shows a crazy audience which also represents intertextuality.
Narrative Based: Last Friday Night (TGIF) - Katy Perry
This is an example of a narrative based music video. This is shown by the titles over the top of an establishing shot which you don't usually see in a music video and long shots and extreme long shots which are also fairly uncommon. The music doesn't come in at the same time as the visuals, there is a small introduction where she is acting. You only really see this in a narrative based video and grabs the audiences attention because they want to see the end result.
Concept Based: Otis - Jay Z ft Kanye West
You can tell this is a concept based music video because it has no story to it and its quite random in the sense that the music video consists of a car driving around and the artists singing in front of the american flag.
Out of all of them I personally find narrative the most engaging. Unlike the others it has a story to it and the audience can have emotions towards the music video and the artist. However, from my research i have noticed that a narrative based music video isn't as effective if the relationship between visuals and the music is a general occurrence. Given that, I also noticed that most concept based music videos concentrated on the assets of the artist, which links with voyeurism. This makes the audience engaged by building excitement instead of a story. Performance based music videos are mainly concentrating on the artist/band, from my research I have seen this is mostly used for rock bands. Record labels film performance based music videos so that the artist is remembered and the audience feel they are watching them perform.
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